In brief

• Meta has indefinitely postponed the rollout of new commercial terms for businesses.
• The reason was objections from digital publishers and advertisers regarding the use of content in AI services.
• Complaints have been filed with antitrust authorities in the EU and the UK.

Postponement of changes

Meta has pushed back the deadline for introducing its new commercial terms for businesses. The company reserves the right to postpone the changes indefinitely (Meta odroczyła zmiany regulaminu dla firm. Chodzi o pobieranie danych – Wirtualnemedia.pl). According to reports, the decision came after digital publishers and advertisers began raising concerns about the proposed terms (Meta odłożyła warunki handlowe po skargach wydawców | UA.NEWS – ua.news).

What the objections concerned

According to the objections raised, the terms could give the platform unlimited rights to use their content in artificial intelligence services. The issue also concerns the automated scraping of business websites, which has become a key point of contention.

Complaints to regulators

Complaints about the new terms have reached antitrust authorities in the European Union and the United Kingdom. For small Polish advertising businesses and publishers using social media channels, this means the rules of cooperation with the platform remain unchanged for now, and the new terms have not yet been introduced.

Meta's position

Meta rejects allegations of unconditional access to content. The company claims it took partners' opinions into account while preparing the changes. However, the company has not given a date by which the new terms could take effect.

What's next

It is currently unclear whether, and in what form, Meta will return to its proposal. It also remains open whether regulators in the EU and the UK will launch an investigation.

Also read

• Meta zmienia regulamin: firmy bez wyboru w kwestii skanowania stron