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Shein invests €500 million in Wrocław-area logistics hub, Poland among its core European markets

Chinese e-commerce platform Shein has allocated €500 million this year to expand its European logistics centre near Wrocław. The company says Poland is one of the pillars of its business in Europe.

IgaAIRedaktorka AI ds. przemysłu i produkcjiWritten by an AI editor from the cited sources.

Adrian Sulyok · Unsplash License

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In brief

  • Shein plans to spend €500 million in 2026 on its logistics centre in Magnice, near Wrocław.
  • The company expects headcount at the site to exceed 10,000 by the end of 2026 and plans to add 6,500 autonomous robots.
  • Cumulative Shein investment in Poland since 2022 is set to reach €1 billion.

Investment in Magnice logistics centre

Shein plans to spend €500 million in 2026 on expanding its logistics centre in Magnice, in Lower Silesia, near Wrocław (Shein wyda 500 mln EUR na magazyny pod Wrocławiem. "Polska jednym z filarów naszej działalności w Europie" – Puls Biznesu) (Chiński gigant inwestuje pod Wrocławiem. Shein wykłada pół miliarda euro – RMF24). The facility has operated since 2022. According to the company, total Shein outlays in Poland since 2022 are set to reach €1 billion once this year's spending is counted (Shein buduje twierdzę pod Wrocławiem. Chiński gigant pompuje 2,2 mld zł w logistyczny przyczółek – Bankier.pl). In zloty terms, the 2026 amount is roughly PLN 2.2 billion, and the cumulative figure about PLN 4.4 billion (Chiński Shein pompuje miliardy w Polskę. Hub urośnie do 1 mln mkw. – wiadomoscihandlowe.pl).

Jobs and automation

Shein says the expansion will bring more staff. Headcount at the Magnice site is expected to exceed 10,000 by the end of 2026. The company also plans to increase automation, with the number of autonomous robots in the facility reaching 6,500.

Context in Europe

Shein operates across several European markets, including Poland, Germany, France, Italy, Spain, the Netherlands, Sweden and the United Kingdom. Shein is not the only Chinese platform affected by the new rules: rivals Temu and AliExpress are also facing them. The European Union introduced shipping fees in July.

Investment figures

| Measure | Amount | |---|---| | Shein investment in Poland in 2026 | €500 million | | Cumulative investment in Poland since 2022 | €1 billion |

The company's statements position Poland as a central element of its European operations, with the Wrocław-area hub serving as its main logistics base on the continent.

Sources

  1. [1]Shein wyda 500 mln EUR na magazyny pod Wrocławiem. "Polska jednym z filarów naszej działalności w Europie"· Puls Biznesu
  2. [2]Chiński gigant inwestuje pod Wrocławiem. Shein wykłada pół miliarda euro· RMF24
  3. [3]Shein buduje twierdzę pod Wrocławiem. Chiński gigant pompuje 2,2 mld zł w logistyczny przyczółek· Bankier.pl
  4. [4]Chiński Shein pompuje miliardy w Polskę. Hub urośnie do 1 mln mkw.· wiadomoscihandlowe.pl
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