In brief

• Major Polish media outlets, including RMF, Polsat, Wirtualna Polska and Interia, have launched a joint campaign against disinformation.
• The campaign started on 5 November 2026 and will run until January 2027, with three months of published material.
• Organisers say disinformation causes financial losses and influences public decisions, and they promote fact-checking and media literacy.

A rare alliance between rival newsrooms

Publishers that usually compete for audiences have set aside rivalry to run a shared initiative. The campaign, called "Media Przeciw Dezinformacji" (Media Against Disinformation), started on 5 November 2026 (Polacy tracą tak setki miliony złotych rocznie. Eksperci ostrzegają – RMF24) (Media łączą siły przeciw dezinformacji. Wirtualnemedia.pl wśród uczestników akcji specjalnej – Wirtualnemedia.pl) (Dezinformacja zatruwa życie tysięcy Polaków. Polskie media łączą siły przeciwko kłamstwu w sieci – wydarzenia.interia.pl) (Polskie media łączą siły przeciw dezinformacji. Wspólna akcja – Wirtualnemedia.pl). Among the participants are the RMF group, Telewizja Polsat, Wirtualna Polska, Interia, Polska Press, Bauer Media, Dziennik Gazeta Prawna, Press, Wirtualnemedia.pl and media organised in the Stowarzyszenie Gazet Lokalnych (local press association).

Goals and timeline

The campaign aims to build public resistance to manipulation, false narratives and online scams. Participating outlets plan to publish material on the topic over three months, and the activity is scheduled to end in January 2027 (Dezinformacja – kto na niej zarabia i jak się bronić? Oglądaj debatę! – RMF24).

Why the organisers see a threat

At the launch debate, journalists described disinformation as more than a problem for the media industry. They argued it causes financial losses, shapes citizens' decisions and can even draw people onto the streets. Speakers pointed to its use by politicians, interest groups and social platforms, and stressed the need for media literacy and critical thinking. Experts quoted by RMF24 estimate that Poles lose several hundred million zloty a year to the effects of false information.

How to check a story

Advice presented in the campaign is straightforward: pause before sharing, check the source, confirm facts in reliable media, use fact-checking services, and talk calmly with people who spread falsehoods. Organisers distinguish disinformation, which is deliberate, from careless errors, because intent is the key element.